What is SEO?
Search engine optimization, more often called SEO, is the process of optimizing a website to make it more visible on search engines. A core component of SEO is determining the most relevant, high-traffic key phrases, and then strategically sprinkling them throughout the front and back end of your website. Search engine bots notice these keywords, which means your website appears when people search using the same keywords and phrases.
Organic and high-ranked listing with SEO helps build a trustworthy image. We apply various SEO strategies to analyze data & trends to stay up to date on keywords to give you the best outcome.
Why Does SEO Matter?
SEO pushes your website higher up the ladder of search engine results pages (SERPs). When best SEO practices are followed, your website appears to potential clients on SERPs after they enter targeted keywords into a search engine, such as Google. As your SEO improves, so does your ranking. Your target market is already looking for you, you just need to be easily found!
We work closely with you to understand your target audience and pave the way to achieve optimal search engine visibility with keyword targeting.
The specific keywords we target help us define your audience and drive valuable traffic to your site.
High SERP (search engine results page) allows your site to appear in searches. The higher your ranking, the more views, the wider your audience.
Performance is best measured by numbers, data and metrics - so that’s what you can expect.
Search Engine Marketing /SEM
Integrating a healthy SEO campaign for your brand could take around 4-12 months however, there is something called "SEM" which can give you immediate results
What is SEM?
Search Engine Marketing (SEM) is used to increase the visibility of a website on search engine results pages. Similar but different to SEO, SEM is not organic and is a form of paid advertising to rank higher.
Search engine marketing is also alternately referred to as paid search or pay per click (PPC). Search engines position your advertisements not only on price but also on quality through a quality score. Relevancy of your ad in relation to the keyword & the ad’s historical click-through rate are one of the factors needed to be considered.
SEO vs SEM
Takes time for results
Bigger impact over time
Broad audience targeting
Higher click-through rate
Appearance as organic results
lower impact over time
Specific audience targeting
Lower click-through rate
Includes “Ad” & has Ad extensions